What is Design Thinking

William Meller - What is Design Thinking
Design thinking is a process for solving problems or creating solutions by prioritizing the consumer's needs and point of view.

The core purpose of the process is to allow you to work in a dynamic way to develop and launch innovative ideas.

This new approach to creative problem-solving, called design thinking, emerged as a result of psychological studies of creativity in the 1940s and 1950s, such as Max Wertheimer's "Productive Thinking" (1945). John E. Arnold and L. Bruce Archer were among the first to write about design thinking in their books "Creative Engineering" (1959) and "Systematic Method for Designers" (1965).

Using design thinking, you seek to understand your users, challenge assumptions, redefine problems, and create innovative solutions that you can prototype and test. 

Identifying alternative strategies and solutions that are not immediately evident with your initial understanding is the overall goal.

Creative Confidence, by Tom and David Kelley, emphasizes the importance of empathy for clients, users, and customers.

Tim Brown, CEO of the celebrated innovation and design firm IDEO, emphasizes this in his successful book Change by Design when he says design thinking techniques and strategies belong at every level of a business.

It is the goal of designers to understand the wants and needs of users through user research. 

They might find these things helpful and convenient, and technology can be useful to them. 

Empathy design involves understanding people's psychological and emotional needs, their way of doing things, how they think about the world, and what is meaningful to them.

Design thinking is an iterative and non-linear process that contains five phases: 

1. Empathize
2. Define
3. Ideate
4. Prototype
5. Test

You can carry these stages out in parallel, repeat them and circle back to a previous stage at any point in the process.

We can use design thinking to think outside the box and also dig a bit deeper into problem-solving. 

In order to uncover creative ways to meet our users' needs, we conduct the right kind of research, create prototypes, and test our products and services.

It is not only for designers, but also for creative employees, freelancers, and leaders who seek to incorporate it throughout their organizations. 

As a result of the widespread adoption of design thinking, alternative products and services will be created for both businesses and society.

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