What Is 4DX - The 4 Disciplines of Execution

William Meller - What is 4DX - The 4 Disciplines of Execution
Focus on the Wildly Important; Act on Lead Measures; Keep a Compelling Scoreboard; Create a Cadence of Accountability. 

Every year, organizations spend more than $30 billion on strategy creation—and more than 80% of those strategies fail. 

A business faces a universal challenge. Creating strategies takes less effort than executing them.

According to the authors, the 4 Disciplines of Execution are a simple, repeatable formula for executing your most important priorities.

The framework enables organizations to create a culture of high performance in order to increase strategic execution.

In today's competitive environment, 4DX represents a new way of thinking and working.

What are the 4 Disciplines of Execution?

Discipline 1: Focus on the Wildly Important
The discipline of focus requires you to go against your basic wiring as a leader and focus on less so your team can achieve more.

Discipline 2: Act on The Lead Measures
The discipline of leverage requires you to identify and act on the measures that are predictive of reaching your goal and that can be influenced by you and the team.

Discipline 3: Keep a Compelling Scoreboard
The discipline of engagement requires you to create a players' scoreboard so that members of the team can easily tell whether they are winning or losing. 

Discipline 4: Create a Cadence of Accountability
The discipline of commitment requires you to hold regularly scheduled team meetings where members make and keep commitments to each other to execute the wildly important goal. 

In Discipline 4, run a weekly accountability meeting called a WIG session. 

A WIG session takes place at least once a week lasts less than 30 minutes, and has a very specific agenda: review the scoreboard, report on last week's commitments (and celebrate them), and develop upcoming commitments. 

Whirlwind discussions (the daily stuff) are not permitted during WIG sessions. 

Now that achieving the WIG is a game, people are responsible to their teammates as well as their boss. 

Attendance and regularity are key elements of this discipline - accountability requires consistency.

People are more motivated and engaged when they know others depend on them, and they try harder when they know their performance is at stake.

Discipline and commitment are essential.

Rather than a set of best practices or a menu of options, the 4DX is an operating system with four interconnected components that must be implemented in their prescribed order. 

Behavioral and cultural changes must be made throughout the entire organization and team to implement the 4DX. 

This is never an easy task without a full-blown effort from the entire team and organization.

A commitment to these disciplines and effective integration into the wider team are essential for these significant improvements. 

Nothing is more counterintuitive for a leader than saying no to a good idea, and nothing is a bigger destroyer of focus than always saying yes.

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